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HSBC | “Show Me Your Love”

A fully integrated communication campaign supporting HSBC Premier’s sponsorship of the theatre production Show Me Your Love. The project combined social strategy, publicity planning, influencer outreach, and a high‑impact launching event to build widespread attention and cultural relevance.

Service:

  • Celebrities Invitation

  • KOL & Media Invitation and Management

  • Communication Strategy Planning

  • Social Media Content Strategy

  • Launching Event Support

  • Publicity Plan Development

  • Press Release Development

  • Media Interview Question Development

Service Type:

PR Event Management


Role: 

Consultant @ Publicis Groupe

To support HSBC Premier’s commitment to local performing arts, we developed a full 360° communication and publicity campaign for the theatrical production Show Me Your Love.
The objective was to generate buzz before launch, sustain momentum throughout the show cycle, and highlight HSBC’s cultural contribution through both digital and offline engagement.

Our scope encompassed social content planning, media relations, KOL collaboration, and the management of a high‑profile launch event attended by celebrities, KOLs, and press.

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